merchandising

merchandising
Mktg
1. the process of increasing the market share of a product in retail outlets using display, stocking, and sales promotion techniques
2. the promotion and display of goods associated with a particular brand, movie, or celebrity. Merchandising based on a specific movie, for example, may significantly add to its total revenues through appropriate licensing opportunities. Merchandising may include clothing, toys, food products, or music and often extends well beyond the core business of the producer of the original product.

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  • Merchandising — Merchandising …   Deutsch Wörterbuch

  • Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… …   Wikipedia

  • MERCHANDISING — Ce terme anglais, dont la traduction proposée est «marchandisage», désigne l’une des fonctions du marketing: l’étude des techniques permettant d’assurer la vente des produits et des services dans les meilleures conditions. Les questions soulevées …   Encyclopédie Universelle

  • merchandising — /mercendáizing/ s.n. Cercetare a dezvoltării vânzării şi a utilizării mărfurilor şi serviciilor printr o mai bună prezentare şi publicitate în rândul consumatorilor. (< engl. merchandising) Trimis de claudia, 27.08.2005. Sursa: MDN … …   Dicționar Român

  • merchandising — mer chan*dis ing, n. (Commerce) The activities associated with selling products, such as identification of the market[7], advertising at the right time in the right media[7], and creating attractive packaging and displays; also, the study of the… …   The Collaborative International Dictionary of English

  • merchandising — index business (commerce), commerce, commercial, mercantile, trade (commerce) Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • Merchandising — Merchandising,das:⇨Verkaufsförderung …   Das Wörterbuch der Synonyme

  • merchandising — (Brit.) mer·chan·dis·ing || mÉœrtʃənzɪŋ / mɜːt n. promotion of merchandise sales as an extensive function that includes market research and development of new products (also merchandizing) mer·chan·dise || mÉœrtʃəndaɪz , daɪs /… …   English contemporary dictionary

  • merchandising — |merchãdáizingue| s. m. 1. Conjunto de técnicas de marketing relativas à colocação de um produto no mercado, notadamente em relação à maneira como o produto é exposto relativamente à concorrência. 2. Estratégia de marketing que utiliza produtos… …   Dicionário da Língua Portuguesa

  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

  • Merchandising — Le merchandising (Le terme anglais merchandising, est le plus utilisé par les professionnels du marketing en France, parfois « francisé » en « marchandisage » ou « marchandising ») s est développé consécutivement à l …   Wikipédia en Français

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